How to Develop a Content Strategy
Adding unique and engaging content to your website is critical when building your brand. Check out the best way to develop a content strategy so you can reach your website goals.
0:00 – Intro
0:46 – Set specific goals
1:23 – Know your visitor
1:40 – Segment your content
2:06 – Conduct keyword research
2:26 – Choose the channels you want to focus on
2:55 – Repurpose old content
3:20 – Be authentic with your voice
3:41 – Create a content calendar
4:03 – Use automation
4:19 – Analyze results
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